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Strategic Plan

Mission Statement
Advancing Decorative Concrete Contractors Through Education and Networking

Vision Statement
Decorative Concrete Council contractors are the contractors of choice.

Goals and Strategies

  • G1. – Facilitate the Education Process
    • S1. – Provide best-in-class resources
      • T1. – Evaluate existing programs/materials for relevance
      • T2. – Identify what’s missing and fill the gaps
    • S2. – Refine delivery methods
      • T1. – Identify all face-to-face opportunities
      • T2. – Facilitate flexible access to resources
      • T3. – Utilize associate members
  • G2. – Develop Membership
    • S1. – Increase MIX Group participation (40% participation by 2/2013)
      • T1. – Make it a DMS priority
      • T2. – Tell the MIX Group story at events
      • T3. – MIX Group ribbons
    • S2. – Increase large contractor ($2 mil+) membership and participation (Double the number we have now)
      • T1. – Identify potential members
      • T2. – Find a champion
    • S3. – Broaden the number of members who actively participate (Up to 80% participation)
      • T1. – Define and measure current participation
      • T2. – Devise a customer strategy
  • G3. – Communicate Expertise to External Audiences
    • S1. – Define messages
      • T1. – Brainstorm the messages
    • S2. – Identify and explore delivery methods (By 12/2013)
      • T1. – Capture customer touches
      • T2. – Devise a customer strategy
    • S3. – Tell the story

decorative concrete contractors

ASCC concrete contractors members only

Sustaining Members
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